Preformed keyword research with tools such as Ubersuggest A potential search word for customers seeking services like FunFurPets would be “dog daycare.” By coping and pasting the URL of the competitors domain name into Ubersuggest, you can see their top keywords and organic searches. A potential marketing campaign strategy maybe too; outbid the competition on the keyword or use a similar long tail keyword. Business can stay ahead of the competition by comparing keywords and organic searches. In order for your website to rank high on google search, SEO and AdWord needs to be updated frequently implementing new ideas and strategies.